Imagine that one snapshot of the entrance to your business is the only thing a potential customer is going to see before deciding to come in or pass on by. This potential customer has not been in before.. They will make a split second decision based purely on how it looks from the outside.
Most of us have seen or are aware of the HGTV shows and even real estate agents that emphasis the importance of curb appeal.
When was the last time you snapped a quick shot of your entry way, took a look from the sidewalk or from across the street?
Recently I sneaked out of town for a night to stay at a friend’s beach house. On the way, she took us to a cute shop. Not only did it look inviting with nice displays outdoors but once inside there was a perfect mix of unique, high quality clothing, like-new consignment clothing, fun affordable gift items and even exotic flowers by the stem. Something For Everyone is key here. After getting potential customers through the door, any retailer’s goal is to make a sale, or at least lay the ground work for a future sale, from every single person that comes in. The customer walks away with something to remember your shop by and will likely talk to friends about their purchase.
Entwined in Charlestown, RI, is an adorable boutique and a fantastic example If a well thought out space and a careful selection of unique merchandise. Just look at what an inviting scene she has created. Seeing this would definitely be a U-turn moment for me if I had happened upon it on my own!