Spring has sprung in my neck of the woods and there is no shortage of things to do on weekends. Currently pop up markets and large vendor fairs are huge. This is fantastic because local artisans can reach customers directly, independently owned retail shops can source out locally made items to carry in their shops and consumers can shop local and feel good about supporting individual artisans. As most vendors know, having a great display at a show will attract shoppers. It will also get you invites to be a vendor at future shows. From now through the end of July, I am offering a show set up consultation for $75. Add a hands on set up for a ten by ten booth for $100. A travel fee may apply outside the greater Hartford area.
Whether you are a business with a storefront, an artisan offering a fabulous product or even a service provider, we would all agree that branding is extremely important.
Traditionally your brand was reflected on business cards, brochures and more recently websites. With the additional options of social media promotion, there are endless other avenues available to highlight and reinforce your brand. After you have a graphic designer/website builder/branding specialist get you set up with a logo and website that reflects your brand, how do handle the social media portion? Do you ever utilize social media?
All too often, I see a lack of social media promotion OR some attempts at social media promotion that fall short and do not accurately represent the brand or get your stuff sold.
The great thing about social media is that it is constantly changing, you have an opportunity to show your audience many different things in any given month over their “feed”. This is fabulous for retailers and crafters because you do not sell the same few things over and over throughout the year. Stock is constantly changing. There are items that you want to sell during the appropriate season at full price as opposed to having to resort to post season markdowns. Social media posts are a great way to show everyone what you have.
For many folks, this is the ONLY way that you are going to reach them, unless you are lucky enough to be in a location where you get lots of foot traffic. But even then, why would you stop at reaching only those that pass by? You need EVERYONE.
Unfortunately not everyone is actively seeking out your website or even searching for what you sell. Therefore it is MUY IMPORTANTE to show them images that highlight what you are selling in the best possible way, in the way that makes them want to possess what you are selling, in a way that they can envision themselves possessing what you are selling, in a way that makes them think that if they do not act soon they may miss out on what you are selling.